Build a sport network

June 2026

Build a successful sports network over 10 days at MediaCityUK with world leading sports management executives and finance and legal media specialists. They’ll share the secrets needed to help you build a strategy that works and the key components grow your network. Wporking with tangible case studies across different sports, we will give you the tools to work with sport governing bodies, decode broadcasting rights and IP and set up and manage the right suite of digital platforms for your audience, from live streaming to broadcast.

Course Description

Who is it for?

Business executives, media professionals and individuals keen to understand the nuances of sports management and its potential.

What you will learn:

Key components of building a successful sports network in the modern sports media landscape
Case studies of successful networks (Sky Sports, ESPN, DAZN)
Drilling down into sports rights deals (domestic and international)
Negotiation strategies for acquiring rights
Monetisation: advertising, sponsorship and subscriptions
Live streaming and digital broadcasting – choosing the platforms
Types of content: live events, analysis, highlights and original shows
Formats: panel shows, debates and sports talk programmes
Practicalities of producing and managing a sports show

What is included?

Training in bespoke class settings
Masterclasses with sports lawyers and network executives
Site visits to sports stadia for collaboration, networking and real-world experiences
Stadium tours and how clubs manage their in-house media
Access to a live sports event and behind the scenes hands-on experience
Materials and equipment
Access to the MediaCityUK TV and radio production studios for real-time learning
Lunch and refreshments
Course resources and learning materials